Blog | Blue Cromos

Drive safely...for real! With genuine spare parts.

Oct 6, 20231 min read

Drive safely...for real! With genuine spare parts.

Do you want roads to be safe? A good start is to be sure to use genuine spare parts in your vehicle, not knock-offs. Trust us; trying to...

Blue Cromos

Sep 28, 20231 min read

Not time to get tempted to cut corners

As the economy slows down, it's crucial to step up our efforts against counterfeit products. In a strained economy, the temptation to...

The Digital Product Passport – a Business Opportunity!

Blue Cromos

Sep 20, 20233 min read

The Digital Product Passport – a Business Opportunity!

We suppose many business leaders squirm when thinking of what needs to be done to be able to comply with the upcoming EU regulation on...

Blue Cromos

Sep 13, 20232 min read

Brand protection out of the box

From the very start, we at Blue Cromos have focused on making Product Authentication easy to do, through isAuthentic. We make it easy by...

Blue Cromos

Aug 30, 20232 min read

Digital twin or physical fake?

Product authentication – necessary for credible digitalisation of products. The EU initiative for a digital product passport isn't the...

Blue Cromos

Aug 25, 20231 min read

Fatal fakes

Money is only money Finding out that your handbag is counterfeit is annoying, but fake airbags or brake pads are potentially fatal, as...

Have you thought of how to safely dispose of counterfeit products?

Blue Cromos

Aug 18, 20232 min read

Have you thought of how to safely dispose of counterfeit products?

Counterfeit products may well be a never ending story of troublemaking. Usually, we think of us getting conned into buying fake products...

Product authentication as a requirement in tenders?

Blue Cromos

Aug 9, 20231 min read

Product authentication as a requirement in tenders?

When your brand is on a fleet of heavy vehicles on the roads, protecting that brand may well start in the purchasing department. Being...

Blue Cromos

Aug 2, 20232 min read

Why are people loyal to your product brand?

Have you spent time contemplating why people are loyal to your brand? Is it because of: 🔵 Trust? 🔵 High, reliable quality? 🔵 Design |...

Making circular economy initiatives practical - through digitalization and legislation

Blue Cromos

Jul 25, 20233 min read

Making circular economy initiatives practical - through digitalization and legislation

Across Europe, policymakers are taking initiatives to make the economy more circular and to encourage more sustainable behavior from both...

177.000 jobs in the Nordics lost to counterfeiters!

Blue Cromos

Jul 19, 20232 min read

177.000 jobs in the Nordics lost to counterfeiters!

177.000 jobs! That's more than the population of Uppsala, the "pharma capital" of Sweden! In a report from early 2023 by the European...

Authentic may not automatically be legal – the labyrinth of the Grey Market

Blue Cromos

Jul 12, 20232 min read

Authentic may not automatically be legal – the labyrinth of the Grey Market

Are all authentic products legal? Between black and white there’s grey. Ok, the product sold is authentic, but does that automatically...

Authenticating products with isAuthentic – as easy as taking a selfie

Blue Cromos

Jul 4, 20231 min read

Authenticating products with isAuthentic – as easy as taking a selfie

We keep talking about isAuthentic as "Brand Protection Made Easy". One aspect of isAuthentic being easy for you is in the actual...

Fighting counterfeit products across industries

Blue Cromos

Jun 28, 20231 min read

Fighting counterfeit products across industries

Jack and Bill hadn't met since business school a loooong time ago. Suddenly, they bump into each other at the airport and decided to have...

IsAuthentic, Product Authentication Without Messing Up Your Production Line

Blue Cromos

Jun 20, 20232 min read

IsAuthentic, Product Authentication Without Messing Up Your Production Line

"Done already? They did indeed keep their word – and their schedule" That's what passed through the mind of the Factory Manager when...

Blue Cromos

Jun 13, 20233 min read

Protecting Your Brand = Protecting Shareholder Value

Do you want to hold your AGM with the confidence of the CEO of this story? Just get in touch with us. Question-time at the Annual General...

Fake parts causing downtime in production!

Blue Cromos

Jun 9, 20232 min read

Fake parts causing downtime in production!

Do you want to protect your brand, your customer relations, and your costs for servicing your customers? Brand protection isn't only a...

Sarah, a Sales Rep with Anti-Counterfeit Super Powers!

Blue Cromos

May 31, 20232 min read

Sarah, a Sales Rep with Anti-Counterfeit Super Powers!

Imagine your Sales Reps being able to easily identify when fake products make their way into your distribution chain and take action.

You don't invest in branding only to have counterfeiters reap the profits, do you?

Blue Cromos

May 17, 20232 min read

You don't invest in branding only to have counterfeiters reap the profits, do you?

Because it pays off, right? Unless counterfeiters flood the market with cheap and sub-standard copies, that is.

Blue Cromos

May 15, 20232 min read

Have You Insured Your Brand Value?

For your office and factory? For your machines? Your own home and car? We're pretty sure you do. But how many insure their Brands?