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Blue Cromos
Oct 12, 20232 min read
"Have a safe flight"...hopefully
Don't read this blog post if you're already afraid of flying. --------------------------------------------------------------------------...
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Blue Cromos
Oct 6, 20231 min read
Drive safely...for real! With genuine spare parts.
Do you want roads to be safe? A good start is to be sure to use genuine spare parts in your vehicle, not knock-offs. Trust us; trying to...
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Blue Cromos
Sep 28, 20231 min read
Not time to get tempted to cut corners
As the economy slows down, it's crucial to step up our efforts against counterfeit products. In a strained economy, the temptation to...
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Blue Cromos
Sep 20, 20233 min read
The Digital Product Passport – a Business Opportunity!
We suppose many business leaders squirm when thinking of what needs to be done to be able to comply with the upcoming EU regulation on...
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Blue Cromos
Sep 13, 20232 min read
Brand protection out of the box
From the very start, we at Blue Cromos have focused on making Product Authentication easy to do, through isAuthentic. We make it easy by...
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Blue Cromos
Aug 30, 20232 min read
Digital twin or physical fake?
Product authentication – necessary for credible digitalisation of products. The EU initiative for a digital product passport isn't the...
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Blue Cromos
Aug 25, 20231 min read
Fatal fakes
Money is only money Finding out that your handbag is counterfeit is annoying, but fake airbags or brake pads are potentially fatal, as...
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Blue Cromos
Aug 18, 20232 min read
Have you thought of how to safely dispose of counterfeit products?
Counterfeit products may well be a never ending story of troublemaking. Usually, we think of us getting conned into buying fake products...
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Blue Cromos
Aug 9, 20231 min read
Product authentication as a requirement in tenders?
When your brand is on a fleet of heavy vehicles on the roads, protecting that brand may well start in the purchasing department. Being...
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Blue Cromos
Aug 2, 20232 min read
Why are people loyal to your product brand?
Have you spent time contemplating why people are loyal to your brand? Is it because of: 🔵 Trust? 🔵 High, reliable quality? 🔵 Design |...
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Blue Cromos
Jul 25, 20233 min read
Making circular economy initiatives practical - through digitalization and legislation
Across Europe, policymakers are taking initiatives to make the economy more circular and to encourage more sustainable behavior from both...
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Blue Cromos
Jul 19, 20232 min read
177.000 jobs in the Nordics lost to counterfeiters!
177.000 jobs! That's more than the population of Uppsala, the "pharma capital" of Sweden! In a report from early 2023 by the European...
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Blue Cromos
Jul 12, 20232 min read
Authentic may not automatically be legal – the labyrinth of the Grey Market
Are all authentic products legal? Between black and white there’s grey. Ok, the product sold is authentic, but does that automatically...
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Blue Cromos
Jul 4, 20231 min read
Authenticating products with isAuthentic – as easy as taking a selfie
We keep talking about isAuthentic as "Brand Protection Made Easy". One aspect of isAuthentic being easy for you is in the actual...
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Blue Cromos
Jun 28, 20231 min read
Fighting counterfeit products across industries
Jack and Bill hadn't met since business school a loooong time ago. Suddenly, they bump into each other at the airport and decided to have...
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Blue Cromos
Jun 20, 20232 min read
IsAuthentic, Product Authentication Without Messing Up Your Production Line
"Done already? They did indeed keep their word – and their schedule" That's what passed through the mind of the Factory Manager when...
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Blue Cromos
Jun 13, 20233 min read
Protecting Your Brand = Protecting Shareholder Value
Do you want to hold your AGM with the confidence of the CEO of this story? Just get in touch with us. Question-time at the Annual General...
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Blue Cromos
Jun 9, 20232 min read
Fake parts causing downtime in production!
Do you want to protect your brand, your customer relations, and your costs for servicing your customers? Brand protection isn't only a...
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Blue Cromos
May 31, 20232 min read
Sarah, a Sales Rep with Anti-Counterfeit Super Powers!
Imagine your Sales Reps being able to easily identify when fake products make their way into your distribution chain and take action.
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Blue Cromos
May 17, 20232 min read
You don't invest in branding only to have counterfeiters reap the profits, do you?
Because it pays off, right?
Unless counterfeiters flood the market with cheap and sub-standard copies, that is.
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