"They smell the same".
Do you recall the line from the 2019 Oscars-winning movie from South Korea; Parasite? The Kim family had successfully infiltrated the wealthy Park family as tutors, drivers, and housekeepers without disclosing being family. But one day, the son in the Park family sniffs daddy Kim as he drives him and his mother in the car, uttering that the servants all smell the same, even though they are supposedly unrelated.
Could he possibly be destined for the kind of job in this article by the Guardian? A human product authenticator of luxury goods: https://bit.ly/45ahyiw Distinguishing genuine items from knockoffs, by their scent (among many other things).
The intriguing craft of manual authentication
The Guardian article offers a peek into the intriguing world of the people whose profession is to meticulously examine the authenticity of products, item by item. A craft focusing on luxury items, primarily second-hand (or should we use the "upgraded expressions" Pre-used or Vintage, perhaps?
At the rate of some 120 items per day, as mentioned in the article as an example.
IsAuthentic: product authentication at industrial scale
At Blue Cromos, we focus less on second-hand luxury items but, on the other hand, we do authentication of a much greater range of products at a much greater pace. From luxury items to mundane spare parts for your car, pharmaceuticals...you name it.
A simple scan using a smartphone and the isAuthentic app does it – in seconds.
We're the ones cutting the edge
At Blue Cromos, we don't add fancy labels. We don't add "magic" ink. Nor do we add any transmitters of any kind. We do product authentication like nobody else, using our patented fingerprinting technology. We're cutting the edge of technology to make life easy for you.
Curious? Get in touch!
Do you want to learn more about how isAuthentic can help you fight the counterfeiters? Just get in touch here