How many Registered Trademarks do you have? How many Patents? How many Copyrights or Industrial Designs? How do you value them in your Annual Report? How much have you spent on them in legal fees through the years? How do you use them?
If we peel away the legal jargong and boil them down to the very basics, such immaterial property registrations are, in essence, variations on the theme of proving that "you were first".
Their practical use comes when someone copies your work, you become aware of it, manage to hunt them down, initiate legal action and finally meet in court. Then it's up to the court to compare their copy with your original, decide if it really is an infringement on your work, and dig into your documentation to settle that you were indeed first and – finally – settle the case.
A long, tedious and expensive process, obviously.
How about us simplifying it for you? And speed it up? Making those Immaterial Assets more valuable for you?
Using Product Authentication.
Fast-Tracking the Process Through Product Authentication
Initially, we overlooked this positive side effect of Easy Product Authentication, but it has frequently turned out to be something our counterparts have raved about when discussing the advantages of product authentication. It all boils down to "Time is Money".
Easy Product Authentication speeds up the identification of counterfeit products. Getting them off the market faster. Reducing the time they steal sales from your originals. Instead of tedious laboratory tests or artisanal identification by a small group of professionals focused on luxury products.
Clear proof of copying. The burdon of proof becomes much lighter with isAuthentic. Things become binary. Either isAuthentic identifies the item as having left your production or it doesn't. No grey zones. No wiggle-room.
The process becomes much shorter, more clear-cut, more efficient. Actually, it might not even be the speed of the process that is the greatest but the speed of identifying counterfeits in the field and getting them off the market.
That way, your investments in legal and other fees to protect your immaterial assets become more valuable.
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