Product authentication – necessary for credible digitalisation of products.
The EU initiative for a digital product passport isn't the only current initiative to supplement physical products with digital information. At Blue Cromos, we envisage the development of complete digital twins of physical products. But there's a catch – counterfeiting. Scanning a code to obtain information about the product is one thing, a great thing. BUT without combining the scanning with authentication of the product, what will you get? Digital data on the original product but how do you know if it really applies to the item in front of you? Is it genuine or is it a copy?
Is 92.2% reliability sufficient for a digital product passport?
OECD and EUIPO report that 5.8% of all goods imported to the European Union are fake. Would you be happy knowing that the digital product passport for that item in front of you only has a reliability of 94.2%. 🔵 Is 94.2% reliability sufficient if you use that data to avoid allergens? 🔵 Is 94.2% reliability sufficient if you want to make sure not to mix toxic waste into landfills or recycled materials? 🔵 Is 94.2% reliability sufficient for pharmaceuticals? 🔵 Is 94.2% reliability sufficient for you?
Which corners did the counterfeiters cut?
We know from research (by OECD and EUIPO among others) that counterfeiters care as little about product safety and our environment as they do about immaterial property rights. That's why we at Blue Cromos engage in both the development of digital product passports and digital twins. We know product authentication and we know how to make it easy.
We're the ones cutting the edge
At Blue Cromos, we don't add fancy labels. We don't add "magic" ink. Nor do we add any transmitters of any kind. We do product authentication like nobody else, using our patented fingerprinting technology. We're cutting the edge of technology to make life easy for you.
Curious? Get in touch!
Do you want to learn more about how isAuthentic can help you fight the counterfeiters? Just get in touch here
