If you're in production, you recognise the feeling, don't you? The last thing you want is someone messing up your carefully designed and tuned production line. Right?
No wonder. What are the traditional signs of top-notch production?
No delays - delivery precision
High quality - few rejects
Low waste
Cost efficient
Short set-up times
Minimal down-time
and....
NO UNPLANNED STOPS!!!
In short; predictability, quality, and efficiency....happy customers.
isAuthentic is designed to be unintrusive
At Blue Cromos we know all that by heart from our long experience of working in and with production. That's why, when we started to design isAuthentic Product Authentication, a key requirement was to make it as unintrusive in production as it could possibly be.
That's why we don't add anything to the product or package. No extra labels, no transmitters, no holograms nor any "magic" ink. Nothing. We work with what you've got already: products, packages or existing labels.
Adding nothing to the production process means:
No production lost due to installation. We can get by using maintenance breaks.
No slowing down of running production. Just let it flow.
isAuthentic works also for high volume production
All of these advantages easily translate into money. We know that the cost of production standing still during some installation can be higher than the actual installation cost. Not for isAuthentic.
A unique approach. An appreciated approach.
It's easy to tell that we were right in this approach. We see it in the eyes of potential customers in our meetings. Protecting the brand against counterfeiting through product authentication is often seen as a necessary evil. Being able to do it with minimal interference in production and predictability in costs make it a much easier decision to take. Add to that; ridiculously easy authentication in the field with just a hand-held smartphone app in ordinary light conditions and you've got a winning concept. A concept called isAuthentic.
Images by drbimages on iStock