How do you boost the value of your products? To differentiate from the competition and to justify higher prices and margins.
🔵 Do you boost the contribution to image and self-esteem of owners – through marketing?
🔵 Do you simplify the buying process and delivery – through online sales, rational distribution, and generous returns?
🔵 Do you offer warranties – to boost confidence and trust?
🔵 Do you offer financing – to lower the threshold for purchase?
Which kind of added value could you provide through supplementing products with useful data? (if not already)
🔵 Instructions (videos?) for installation, care and maintenance?
🔵 Service log?
🔵 Service or maintenance notifications? (like your car telling you that it's time for service, but for other products)
🔵 Provenance/Ownership log?
🔵 Easy access to information on ingredients and allergens?
🔵 Information on circularity, environmental impact, responsible disposal as well as ethical sourcing and production?
That last bullet is in essence what you will soon be required to provide, anyway, for products sold in the European Union under the Digital Product Passport directive.
The other bullets are just a few first ideas for the digital value you could add to your physical products through the "digital supply chain" we're in the process of building at Blue Cromos. Making it easy to collect, verify, protect, maintain, and retrieve data for use by partners, distributors, consumers, and authorities according to their needs and permissions.
Which additional ideas for digital added value could you think of to supplement your products?
You don't need to tell us but get in touch to find out how Blue Cromos might help you differentiate your products, adding value, by making it easy for you to supplement them with digital assets.
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