How would you like it if your efforts to fight counterfeiting contributed to making it easier to comply with the upcoming Digital Product Passport regulation (DPP) about to be introduced in the European Union by end of 2027?
About Digital Product Passports
The DPP regulation will require products sold in the EU to be accompanied by a DPP, providing standardised information on circularity, environmental impact and similar topics. Do you remember the kerfuffle when GDPR was introduced?
Well, DPP affects many more aspects of business life and more profoundly.
If you intend to sell products in the EU or as inputs into such products, you'll need to step up to collect and provide DPP data, at least if you're in one of the initial industries where DPP will be introduced. (More to follow over time, for sure).
Synergy
Our isAuthentic solutions are built on the same platform as isPassport, our solution for handling Digital Product Passports. So they're fully compatible with each other. How's that compared with implementing and having to manage two unrelated systems for managing product data?
Added value
One, seemingly overlooked, glitch in the DPP concept is that without combining it with product authentication, you can't be certain that the DPP data you obtain by scanning the QR code actually applies to the item in front of you. As 5% of all goods sold in the European Union are fake, according to EUIPO, that is also the risk of you getting genuine DPP data for fake products.
Yet another good reason to choose DPP and product authentication solutions that work together.
Our isAuthentic solution is ready for Digital Product Passports. Are you?
Image by pinstock on iStock
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